Although it will not be easy, I will talk about disappointment, the feeling of dissatisfaction that a person, a brand or a product or service sometimes produces. Surely you have had that feeling sometimes, whether at work or at home, on the street or in a store, or even visiting a website or social network. But why?
According to Wikipedia, disappointment is “the grief caused by a hoax; a feeling of dissatisfaction that arises when expectations about a desire or a person are not met. ”
It is curious that before reaching disappointment, we usually live two emotions: surprise and grief. That is to say, that before disappointing us, we give a new opportunity to deception through surprise, but in the end, we end up disappointing ourselves. A great disappointment can lead to frustration and later depression.
Therefore, it is important to learn how to avoid it or at least reduce it, both in our personal and professional lives.
Disappointment and our surroundings
These are three examples of disappointment:
What happens to people? For some reason, they sometimes disappoint us. When they talk to us about someone we don’t know, we automatically get an idea of how it will be, but when we know it, it confirms that it is better or worse than what they had told us. We had made a pattern with that initial information and in the end, it turns out that if it does not fit what we thought, disappointment comes. The culprits of this feeling are us again.
Another possibility: we know a person without having previously told us about them, and we form an opinion of how it is by their way of thinking and acting. When we think about it calmly, we see that it is not what we expected, we change our mind and disappointment come. Guilty: us.
There are people that what they appear in social networks with their publications is nothing like their way of thinking and being in the real world. That is why it is very important to understand that “when who you appear to be is who you really are, is when you are truly free. ” Share on social networks being yourself and thus you will have less chance of generating disappointment among your followers.
2. Companies and brands
They tell us about a company or we see an advertisement on television about it and we get an idea of what it is like, who works there, its vision, its values, etc. When we discover other points of view, we have more information or we simply see it differently, because we have risen more optimistic or pessimistic, we change our mind and this creates disappointment because it is not what we really expected at the first moment. Again our fault.
One of the big mistakes that many companies and brands make and that generates a lot of disappointment, is that they have not yet changed the old message: “Treat the customer as you would like to be treated to you” (which has already gone down in history a long time ago ) for this one: ” Treat the customer as you would like to be treated to him “.
3.Webs and blogs
We visit a blog, a website or an e-commerce platform and leave it quickly. Statistics indicate that the bounce rate of eCommerce platforms is very high. That bounce rate is equal to the disappointment of the Internet user.
SEO professionals execute content strategies so that the Google robot positions them in the first pages, and they work the titles, descriptions, and URLs with the appropriate keywords, but once the user clicks on the search result, leave the page Why?
Surely a feeling of disappointment invades him because he has not found what he was looking for, because of web design, usability, etc. All of them are grounds for disappointment on the part of our potential digital client because we (Internet users) believe that what we have found should have been different.
Thanks to neuroscience, we know that thoughts are the language of the mind and feelings are the language of the body. And that when the mind goes against the body or vice versa, a response is generated that does not respond consistently and leads to a feeling of disappointment.
But when the mind and body act together, when our thoughts are related to our feelings, we are sending a coherent signal and disappointment, frustration and depression never appear.